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Welcome to Atlantic Publishing Company's Internet & eBay Book Line. You may use the links on the left hand side of each page to navigate our site and browse extensive pages devoted to our Specialized Book Products Lines. Atlantic Publishing Company is your #1 source for Books, Videos, Training Materials, Tools, and Software for Business, Real Estate, Investment, Personal Finance, Internet, Education, Legal, Home Ownership, Real Estate Investing, Photography, Study Guides, Starting a New Business, eBay, Retirement, Employee Programs, Parenting and much, much more. We have dramatically expanded our product publications to include more than 80 brand new and soon to be released titles. This site was designed with your convenience in mind. You may navigate our extensive pages of items by using drop down menu at the top of this page, or use the links below and in the left border. Orders may be placed by using our On-Line 100% Secure Shopping Cart. We accept most major credit cards and also accept PAYPAL, or you may also order by calling our 24 hour toll free order number at (800) 814-1132. Thank you for visiting Atlantic Publishing Company! If at anytime you need any help finding a product, have a question or concern, you may email us at sales@atlantic-pub.com. |
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How to Open and Operate a Financially Successful Web-Based
Business (With Companion CD-ROM) With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you're simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to * Build your Web-based business through keywords * Generate free advertising * Use search-engine strategies * Market through e-mail * Build Web communities * Find products * Drop ship * Deal with zoning issues * Create your Web site, HTML, graphics programs, domain names, and templates * Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs * Develop merchant accounts * Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding * Make more money through auto-responders, Google and banner advertising * Establish your own eBay storefront, Web-design information, search-engine registration * Be a part of directories * Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word (tm)), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation. 978-1-60138-118-7 1-60138-118-2 Item #9781601381187 $39.95 
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The Ultimate Guide to Search Engine Marketing: Pay Per Click
Advertising Secrets Revealed Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. By 2010, online marketers will spend $7 billion dollars on PPC advertising (JupiterResearch). Thousands of companies will waste precious advertising dollars this year on ineffective or poorly organized PPC campaigns. There is an art form to this method of advertising, and that is what this new book is all about. In this book we show you the secrets of executing a successful, cost-effective campaign. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today’s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimize your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you. ISBN-10:0-910627-99-1 • ISBN-13:978-0-910627-99-3 • Item #9780910627993 • $ 24.95
USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown 
SEO, PPC, and all that jazzThe purpose of search engine optimization (SEO) is to raise the ranking of your website on a particular search engine by the use of relevant keywords or phrases. The author explains how to choose the best keywords or phrases for your site and how to use META tags to raise your website's ranking. He also discusses keyword placement on a webpage. Did you know that some search engines only "crawl" a small portion of the text on a particular webpage? Pay per click advertising (PPC) will reach millions of customers in a credible, cost-effective way. This type of online marketing plan can target a geographical area or demographic group, and it can be modified easily if it does not seem to be working. The book also includes a history of online marketing and descriptions of types of online ads. Case studies, hints, tips, and advice round out the content. This is a clearly organized, easy-to-use guidebook for a person who is fairly internet-savvy. I recommend it highly.
Secrets From the ProsThe Ultimate Guide to Search Engine Marketing answers these and many more questions, beginning with the most obvious: What exactly is pay per click marketing, and why should the reader be interested in it? The author, Bruce Brown, explains the history and background of online marketing, and how it's become one of the most effective forms of advertising in history. Search engine optimization is explored in detail, as each search engine has a different algorithm and tactics for returning results. Brown shows the reader how to capitalize on how each search engine fetches their information, through META tags, keywords, feedback, and other types of website optimization. Generating traffic to your website is obviously an important part of online marketing, and the author explains what the best strategies are for getting visitors to notice your web presence. Yahoo and Google are the two premier search engines, and each has their own advertising methods. The author walks the reader through each, offering handy tips, step-by-step comparisons of cost effectiveness, and how to avoid click fraud. Microsoft's ad structure is also discussed. Affiliate marketing, through eBay and other systems, can also be used effectively to net large profits, and Brown explains how to become part of an affiliate program, how to generate leads and traffic, and what the potential successes can be when using affiliates. Included in the book are case studies that illustrate the points made and show real-life applications of the principles and strategies outlined in the book's previous chapters. Perhaps most valuable is the last chapter, which gives tips and tricks from the professionals who use SEO marketing and pay per click on a daily basis to make a living. The reader can learn from the best and start their SEO business right. All in all, this is a great book, with a style that is professional yet entertaining and easy to understand. If you're looking to find out more and perhaps cash in on pay per click marketing--to augment your existing career or begin a new one--this book is a great place to start.
Excellent Resource!The book was brilliantly structured to provide information that goes well beyond search engine success. Brown first explains the difference between various internet advertising methods, clearly defining pay-per-click (PPC) and banner ads and explaining how each works to promote your site. He further describes less desirable methods like spam and pop-up ads and tells why they are not as effective as PPC or banner ads. As a contractor who writes web content for various businesses, I benefited greatly from Brown's in-depth coverage of search engine optimization (SEO) strategies. I also enjoyed a section, earlier in the book, which explained, in great detail the elements of the CAN-SPAM Act. The CAN-SPAM Act was designed to prevent unsolicited, intrusive advertising methods, and the addition of this section makes Brown's book an even more valuable guide to have on hand. As I have already stated, "The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed" offers much more than search engine and PPC optimization guidelines. It also teaches how to strategically construct a web site to greatly improve search engine result placement, suggesting effective keywords and search-enhancing tags (HTML) to embed directly into your web pages. Brown then launches into a complete autopsy of the various search engine systems, describing how each finds and flags your website. There are other useful bits of information such as the costs involved in search engine marketing - how to budget, how much you should expect to spend, and when being first place on the search results list isn't worth the cost. I was impressed that cost issues were included to ensure that no unpleasant surprises are involved in following Brown's methods. And just to make sure no stone's left unturned, the book is chock full of additional links and resources. There are recommendations as to which companies would be most helpful in the website/search engine optimization process along with suggestions for further reading. "The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed" is a necessary resource for anyone contributing toward the success of a web enhanced business.
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The Complete Guide to E-mail Marketing: How to Create Successful,
Spam-Free Campaigns to Reach Your Target Audience and Increase Sales Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: - Build your business quickly using responsible, ethical e-mail marketing, - Leverage your current Web site, using auto responders - Write effective e-mail advertising copy - Develop newsletters - Write winning subject lines - Get high click-through rates - Format your messages - Put the subscription form on your site - Use pop ups - Use single or double opt-in subscriptions - Increase the response rate of your offer dramatically - Format your e-mail so that it will be received and read - Choose between text or HTML e-mail (and why) - Reduce advertising expenses - Have measurable marketing results with instant feedback - Automate the whole e-mail marketing process CLICK HERE TO LISTEN TO OR DOWNLOAD THE PODCAST INTERVIEW OF BRUCE C. BROWN WITH "TOOLS FOR SUCCESS" In addition, we spent thousands of hours interviewing, e-mailing,
and communicating with hundreds of today’s most successful e-mail
marketing experts. This book contains their secrets and proven
successful ideas, including actual case studies. If you are
interested in learning hundreds of hints, strategies, and secrets on
how to implement effective e-mail marketing campaigns and ultimately
earn enormous profits, then this book is for you.
ISBN-10:978-1-60138-042-5
• ISBN-13:1-60138-042-9
• Item #9781601380425 • $24.95
Eric Hoffer Awards 2008 Award Winner, Business Notables: The Complete Guide to E-Mail Marketing, Bruce C. Brown
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The Complete Guide to Google Advertising—Including Tips, Tricks,
& Strategies to Create a Winning Advertising Plan Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google—without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and ultimately earn enormous profits, then this book is for you. ISBN-10:1-60138-045-3 • ISBN-13:978-1-60138-045-6 • Item # 9781601380456 • $24.95
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How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.
This new book presents a comprehensive, hands-on, step-by-step guide
for increasing Web site traffic and traditional store traffic by
using hundreds of proven tips, tools, and techniques. Learn how to
target more customers to your business and optimize your Web site
from a marketing perspective. You will learn to target your
campaign, use keywords, generate free advertising, search-engine
strategies, learn the inside secrets of e-mail marketing, how to
build Web communities, co-branding, auto-responders, Google
advertising, banner advertising, eBay storefronts, Web-design
information, search-engine registration, directories, and real-world
examples of what strategies are succeeding and what strategies are
failing.
ISBN-10:
0-910627-57-6 • ISBN-13: 978-0-910627-57-3 288 Pages • Item
#97809106275731 • $24.95
Midwest Book Review: "It's easy to be confused about Internet marketing opportunities with a blend of fast-paced changes and tech terminology complicating the picture, but any small business owner seeking enlightenment need look no further than How to Use the Internet to Advertise, Promote, and Market Your Business Web Site with Little Or No Money. It packs tried-and-tested marketing applications with easy explanations of Internet choices, pros and cons, and it covers everything from automating a web site to optimizing a search engine result. An essential guide any business needs for making a powerful web presence" The National 2007 Indie Excellence Book Awards Business Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown 2007 Independent Publisher Book Awards Computer/Internet Bronze: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown ForeWord Magazine's Book of the Year Awards Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown USA Best Books Awards 2007 Business: Marketing & Advertising Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown Library Journal: Best Business Book 2006 Marketing/Branding: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site — With Little or No Money by Bruce C. Brown
Perfect for Web Entrepreneurs! In particular, the author uses sixteen chapters to cover the fundamental steps of registering a domain name, selling ad space, marketing the Web site, and dealing with important laws and regulations. Very helpful is the author's occasional overviews of how a certain marketing practice--such as banner ads--might evolve in the future. For anyone with a bricks-and-mortar business looking to build a Web presence, or for anyone wanting to build a Web-only business, this book is definitely for you!
A Hidden Treasure --MUST HAVE for everyone who's in
business
The only internet marketing guide you'll need!A wide variety of business topics are covered in this book geared toward successfully conducting an online business. The value of this book is its thorough explanation of important business concepts, and goes an extra step by applying traditional business concepts to the new internet arena. . For instance, advertising has always been very important in traditional businesses, and this book explains its critical importance in an online business. Traditional business owners may be familiar with the concept of marketing and branding, but how about auto-responders, email marketing, and search engine optimization? HOW TO USE THE INTERNET introduces you to these key concepts, and shows you how to drive users to your website and boost your sales. Many other topics are covered, including one chapter devoted to conducting business on the popular site EBay, including how to create an EBay store, and successful promotions. The book ends with a helpful glossary of business and internet terms, as well as three additional case studies to further illustrate the concepts introduced in the chapters, and all designed to produce business success.
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The Secret Power of Blogging: How to Promote and Market Your
Business, Organization, or Cause with Free Blogs Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. In July 2006 the Pew Internet & American Life Project estimated that the US "blog population has grown to about 12 million American adults", some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults (39% of the US online population). If you have a product, service, brand or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher in the search engines. This is because Google and the other search engines use blogs because of their constantly updated content. Tiny one person part time businesses use blogs as well as companies like Microsoft, Apple, Nike, General Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are using responsible Blogs and Blog marketing as well as advertising on blogs for one simple reason, It works! And it generates profits immediately and consistently! In addition many blogs earn additional revenue by selling advertising space on their niche targeted blog. In this new groundbreaking book you will learn how to create top-notch Blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your readership list quickly. You will have step-by-step ways to: - Build your business quickly using responsible, ethical Blog marketing - Get your blog into search engines - Learn Blog marketing strategies - Step-by-step guide for increasing Web site traffic with your blog - Leverage your current Web site, - Write effective Blog copy - Write winning subject lines - Get high click-through rates - Format your messages - Increase the response rate of your offer dramatically - Attract Advertisers - Have measurable marketing results with instant feedback In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement a highly effective Blog marketing campaigns and ultimately earn enormous profits, then this book is for you. • 978-1-60138-009-8 • 1-60138-009-7 ITEM #9781601380098 • $24.95
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Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today Standing out in the turmoil of today’s Internet marketplace is a major challenge. There are many books and courses on Internet marketing; this is the only book that will provide you with insider secrets. We asked the marketing experts who make their living on the Internet every day—and they talked. Online Marketing Success Stories will give you real-life examples of how successful businesses market their products online. The information is so useful that you can read a page and put the idea into action—today! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today’s successful Internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up-sell, oversights to avoid, and how to steer clear of years of disappointment. We spent
thousands of hours interviewing, e-mailing, and communicating with
hundreds of today’s most successful Instruction
is great, but advice from experts is even better, and the experts
chronicled in this book are earning millions. This new exhaustively
researched book will provide you with a jam-packed assortment of
innovative ideas that you can put to use today. This book gives you
the proven strategies, innovative ideas, and actual case studies to
help you sell more with less time and effort.
ISBN-10:
0-910627-65-7 • ISBN-13: 978-0-910627-65-8 288 Pages • Item #
9780910627658• $21.95
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The Online Identity Theft Prevention Kit: Stop Scammers,
Hackers, and Identity Thieves from Ruining Your Life Statistics about identity theft from the Federal Trade Commission (FTC) are staggering. In 2004 (the last year available), the number of identity theft victims was close to 10 million. Individual Americans lost more than $5 billion dollars, and businesses lost an unbelievable $47.6 billion dollars. The FTC now says that as many as one in every eight adults and one in every four households has been victimized by identity thieves in the past five years. To make matters even worse, if you end up a victim of identity theft, it can take years to clean up the mess. The FTC defines identity theft as stealing personal information such as your name, credit card number, driver's license number, or other personal identifying information to commit fraud. The most common identity thefts occur when thieves use your name to apply for services, for credit cards or loans, to buy merchandise or lease equipment such as cars or apartments, and obtain medical care. They can assume your complete identity and live and work under your name, and even commit serious crimes. A primary goal of hackers and online crooks is to find, uncover, and abuse your personal information, anything that clearly identifies you, such as your name, address, social security number, birth date, family members' names or friends' names. Used in combination with other private information, like a bank or credit card account number, your stolen information can be used by an identity thief to open a new credit line, access your bank accounts or even apply for official documents like a driver's license or passport. The results for you can be devastating, reaching into every transaction you attempt until you clear your name and credit. Due to bad credit reports, victims of identity theft are often rejected for loan applications, credit of any kind, job opportunities, and housing. Your credit can be ruined overnight. You can even be arrested for crimes you didn't commit. To avoid being a victim of identity theft, your first rule is to get the knowledge you need to protect yourself before it happens. The good news is that the chances of online identity theft can be greatly reduced and mostly eliminated by taking the simple, free suggestions as outlined in this new up-to-the-minute book. You will find valuable expertise to evaluate and determine your, your family's, and your business's risks. After evaluating the risks, you are provided a detailed plan so that you can take action for prevention now. We have also outlined a step-by-step program detailing what you can do if you think, or know, that your identity has been stolen. In addition, there are numerous forms and letters that can be used as a template to contact credit agencies, government agencies, credit card companies, banks, and anyone else involved. 978-1-60138-008-1 1-60138-008-9 $24.95 9781601380081
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How to Get Your Message Out Fast & Free Using Podcasts:
Everything You Need to Know About Podcasting Explained Simply Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple's iPod and personal computers. You will earn how to master the art and science behind podcasting in a matter of hours. By investing a few dollars you can easily get your message out, increase the number of visitors to your Web site, and significantly increase sales. If you are looking to drive high-quality, targeted traffic to your site, there is no better way than podcasting. The key to success in podcasting is knowing what you are doing and devising a comprehensive and well-crafted marketing plan. This groundbreaking and exhaustively researched new book will provide everything you need to know to help you generate high-volume, high-quality podcasts. In addition, we spent thousands of hours interviewing hundreds of today's most successful podcast masters. This book is a compilation of their secrets and successful ideas. Additionally, we give you hundreds of tips and tricks to drive business to your Web site and increase sales and profits. In this book you will find case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement podcasting, develop a cost-effective marketing campaign, and ultimately earn enormous profits, this book is for you. Item # 9781601381200 $24.95
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Complete Guide to Affiliate Marketing on the Web: How to Use
and Profit from Affiliate Marketing Programs Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Item# 9781601381255 $24.95
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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How to Market and Sell Your Art, Music, Photographs, and Handmade
Crafts Online: Turn Your Hobby into a Cash Machine You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, "How do I market my work? How do I turn this into a real money making business?" The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts - even if you have no experience with marketing and even if you hate to sell. As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers. This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers. You will learn about online galleries, designing your Web site cyber stores, arts and crafts search engines, publicity sources, online forums, auction sites, online marketing, e-mail marketing, and search engine marketing. You also will learn of over 300 Web sites on which you can sell your artwork, music, or crafts. This specialized book will demonstrate, step by step, how to inexpensively market and promote your artwork -easily and, most important, profitably. You will learn how to quickly find new customers and keep existing ones buying more by using technology and low cost marketing devices that take little or no time on your part. You will learn to develop a marketing plan using hundreds of practical marketing ideas that will help you disseminate your artwork all over the world. Item #9781601381460 $24.95
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Word Of Mouth Advertising Online & Off: How to Spark Buzz,
Excitement, and Free Publicity for Your Business or
Organization-With Little or No Money Word-of-Mouth Marketing, "WOMM" as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the "buzz" - free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Item # 9781601380111 $24.95
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The iPod & iTunes Handbook: The Complete Guide to the Portable
Multimedia Revolution
Since the debut of the iPod in October 2001 and the unveiling of
iTunes in April 2003, Apple has revolutionized the digital music
industry. The iPod has outsold all other digital music players,
comprising over 70 percent of market sales. Recently, Apple
announced that it had sold its one hundred millionth iPod, which
makes it the best selling digital music player of all time.
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Meeting Your Match Online: The Complete Guide to Internet Dating
and Dating Services-Including True Life Date Stories Recent studies show that more than 20 million people will visit at least one online dating service a month in 2007. Internet dating has several advantages, among them the ability to discover everything about a potential partner before ever meeting them. You can learn their age, religious affiliations, education, expectations, interests, hobbies, and so on. Internet dating allows you to chat online and get to know someone before meeting them. There is also the ability to meet people on a varied schedule; you do not have to meet them face-to-face right away. Other advantages include protection of your personal identity, the exchange of photos, the ability to be yourself, less cost, and the ability to search by sexual or ethnic preference, all of which will increase the chances of finding that special someone. Aside from the many advantages, online dating has disadvantages as well. For example, you could be starting an online relationship with someone who, in actuality, does not look like they do in their photos or their personality is not as they described, it might have to be a long distance relationship, or they have a hidden criminal agenda. This is why you need the assistance of this groundbreaking new book that covers it all, allowing you to you find the right partner and make your online dates safe and secure. The book features all available online dating services, such as PerfectMatch, which employs a scientific method to locate matches. eHarmony has a compatibility system that only pairs you with compatible singles. Yahoo Personals helps you choose from thousands of members to find singles in your area. True.com is likely the only dating site that checks new members for criminal activity and marriage history. Match.com guarantees you will meet someone special within six months - or they will extend your membership by six months at no cost to you. Also detailed are AmericanSingles.com, FriendFinder.com, Metrodate.com, Lavalife.com, Date.com, JDate.com, Great Expectations at GE-Dating.com, Chemistry.com, and BeanDate.com. Also included are true stories from couples and singles who have been through the online dating process and have found it either worked or didn't work for them. Other social networking sites, such as MySpace.com, are also touched upon. Item#: 9781601381521 $19.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The MySpace.com Handbook: The Complete Guide
for Members and Parents MySpace.com is a free, social networking Web site that allows you to share your photos, Web logs, user profiles, e-mail, Web forums, music, and videos, and also offers you the opportunity to participate in groups. MySpace.com is the largest online social networking portal on the Web; it has more than 61 million registered users with over 21 million unique visitors. According to its number of page views, the site is the second largest destination on the Web. With a MySpace account you can speak with friends online, meet potential friends, connect with friends of other friends, keep up with family, and find lost classmates, friends, or business associates. Many parents, however, feel they have been left behind on this new technology and have legitimate concerns about their children's safety. People are not always who they say they are, and recent news stories have alerted parents to potential predators on MySpace.com. The MySpace.com Handbook provides tips, secrets, and tricks to creating and personalizing a MySpace profile and provides a complete overview of MySpace.com. Learn how to use online social networking Web sites, personalize your account, and add photos and music. Parents who are not Internet savvy will find the book useful, as it will assist them in developing discussions with their teens about MySpace. In addition, step-by-step instructions detail critical information and safety issues for parents, and parental controls are described, as well as how to prevent contact from strangers, eliminate profile invasion, avoid online sexual and criminal predators, report inappropriate content, and protect your identity. Furthermore, the issues of spyware software threats, Web monitoring services, cyber bullies, hate groups, and phishing and other Internet scams are addressed. There is also an important chapter geared toward businesses and others who may want to use the site to market products, music, books, and so on. Although this book primarily deals with MySpace, a chapter is devoted to other social networking Web sites. Whether you are a potential or current member or the concerned parent of a potential or current MySpace member, you will find a wealth of helpful advice and useful commentary and tools in this book. Item# 9781601381217 $24.95
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How to Open & Operate a Financially
Successful Web Site Design Business: With Companion CD-ROM According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Item# 9781601381439 $39.95
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Complete Guide to Online Investing:
Everything You Need to Know Explained Simply
The number of people investing online is
increasing every year. This is due in large part to the advent of
the necessary technology and the pervasiveness of computers. Online
Investing: Everything You Need to Know Explained Simply will help
you become one of the many people who have taken advantage of online
investing and show you how to invest wisely.
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The Complete Guide to Writing Web-Based Advertising Copy to Get
the Sale: What You Need to Know Explained Simply Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition's, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Item# 9781601382320 $24.95
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How to Use the Internet to Get Your Next Job
There are millions of jobs posted on job boards, corporate Web sites, and online newspapers every day, and it has been estimated that between 40 and 80 percent of employers conduct searches for job candidates online. People have been using the Internet to search for jobs for years, but only recently has it exploded into a phenomenon. Find out how you can use the Internet to your advantage in your next job search by reading this book. In this new, exhaustively researched book, you will explore the world of online job searching and consider career alternatives and options that previously were not available to you. You will learn how to conduct an effective job search by determining keywords and phrases, creating and formatting an online résumé, and performing successful online communications. You will also learn how to manage the time you spend online, how to research potential employers, and how to employ the effective strategies found within these pages. Perhaps most important is the collection of job search sites we have compiled to aid you in your job hunt. Included are the major sites, such as Monster, Yahoo! Hot Jobs, and CareerBuilder, as well as niche sites for every industry, from healthcare to administrative, from accounting to public relations. This book also lists résumé banks and online newspapers that may be helpful in your search. However, How to Use the Internet to Get Your Next Job does not stop there. You are also provided with reviews and overviews of popular job listing and recruitment sites. With this book you will learn how to harness the powerful search capabilities of the Internet to find your dream job, no matter what industry and no matter what level. The strategies presented in this book will help you conduct a timesaving, low cost, and high-impact job search that will ultimately land you a great job. Whether you are a first time online job searcher or a veteran, you will find useful tips and valuable information in this book. Item #9781601382399 $21.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert Internet Marketing Revealed is a carefully tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first in Google and Yahoo!, vertical portals, effective online advertisement, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is instructive, clear, and insightful. This book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Furthermore, you will find a variety of teaching techniques to enhance your learning, such as notes, illustrations, conceptual guidance, checklists of learned topics, diagrams, advanced tips, and real-world examples to organize and prioritize related concepts. This book is appropriate for marketing professionals as well as Web developers and programmers who have the desire to better understand the principles of this fresh and extraordinary activity that represents the foundation of modern e-commerce. Finally, you will learn and understand why big and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Item # 9781601382658 $24.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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Yahoo Income: How ANYONE of Any Age, Location, and/or Background
Can Build a Highly Profitable Online Business With Yahoo Today Yahoo! is the top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine - dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource. Yahoo! has changed the way products and services are purchased all over the world. In 2006 Yahoo! sellers posted an estimated $18.5 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational. Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo! This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without. Item #9781601382542 $24.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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199 Internet-Based Businesses You Can Start with Less than One
Thousand Dollars: Secrets, Techniques, and Strategies Ordinary
People Use Every Day to Make Millions As the Internet grows and continues to become an increasingly integral part of our lives, so does the opportunity to make money in this arena. Online spending reached nearly $80 billion in 2005 and increased to approximately $103 billion in 2006. An estimated 136 million people shopped online in 2007. These figures suggest that an online business is a worthwhile, lucrative investment. There is no reason to forgo this opportunity, particularly as this book will show you how to start an Internet-based business for less than one thousand dollars. Many people choose to start an online business because they desire a more flexible schedule, hate commuting, and want the ability to work from anywhere. 199 Internet Based Businesses You Can Start with Less than One Thousand Dollars will provide you with a roadmap to success by detailing how other Internet businesses have found success. In addition, you will learn how to evaluate your levels or risk, how to promote your business, how to conduct research, how to find a target market, how to select a Web hosting service, how to attract and keep customers, and how to take advantage of tools like Amazon, Yahoo!, CafePress, and PayPal. In this book, you will be provided with a list of 199 businesses based on the top concepts, which focus on such things as apartment location, art supplies, beauty products, books, coupons, dining guides, e-zines, graphic design, market research, online modeling agencies, photography, tutoring, and Web design. This book will help you identify the online business that is right for you. Whether you are aiming to sell consumer products, professional services, your own expertise, or even your artwork, 199 Internet Based Business You Can Start with Less than One Thousand Dollars will show you how to create a successful online business surrounding that concept. This book is filled with tips and tricks from people who have made millions online; we have included these secrets in hopes that you will become successful, too. Item #9781601382559 $24.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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eBay’s Secrets Revealed: The Insider’s Guide to Advertising,
Marketing, and Promoting Your eBay Store—With Little or No Money
This book is for those already operating on eBay who want to know
how to make more money using online auctions. You will learn the
secrets that have made a new breed of entrepreneurs very wealthy.
Uncover closely guarded strategies for selling products like the
pros on eBay. |
