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Welcome to Atlantic Publishing Company's Business Book Line. You may use the links on the left hand side of each page to navigate our site and browse extensive pages devoted to our Specialized Book Products Lines. Atlantic Publishing Company is your #1 source for Books, Videos, Training Materials, Tools, and Software for Business, Real Estate, Investment, Personal Finance, Internet, Education, Legal, Home Ownership, Real Estate Investing, Photography, Study Guides, Starting a New Business, eBay, Retirement, Employee Programs, Parenting and much, much more. We have dramatically expanded our product publications to include more than 80 brand new and soon to be released titles. This site was designed with your convenience in mind. You may navigate our extensive pages of items by using drop down menu at the top of this page, or use the links below and in the left border. Orders may be placed by using our On-Line 100% Secure Shopping Cart. We accept most major credit cards and also accept PAYPAL, or you may also order by calling our 24 hour toll free order number at (800) 814-1132. Thank you for visiting Atlantic Publishing Company! If at anytime you need any help finding a product, have a question or concern, you may email us at sales@atlantic-pub.com. |
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The Complete Guide to Project Management for New Managers
and Management Assistants: How to Get Things Done in Less Time A sobering new statistic indicates that less than half of all projects assigned to management are completed, done correctly, finished on time, and under budget. Project management is the discipline of organizing and managing resources so that projects meet their defined scope, time, and cost constraints. As a manager or assistant manager, you will be responsible for many projects, and you will be evaluated on their planning, coordination, and control from inception to completion, including meeting their quality requirements on time and within cost. Projects are critical to the success of any business or organization. They are the activities that result in new or changed products and services. They increase sales, improve customer satisfaction, reduce costs, improve the work environment, and result in countless other benefits. As a manager or assistant manager, you will be evaluated on the success of your project management skills. In this easy-to-read and comprehensive new book, you will learn planning strategies for each phase of project management and for everything from the start-up meeting, to the project's execution and closure, including its scope and information gathering requirements. You will learn how to create a project plan, assess its risk, manage multiple projects, manage organization-wide initiatives, implement project management concepts, and schedule, control, and manage contracts. The information in this new book will help you make the most of your time by efficiently handling your workflow. Managing time effectively within your company will serve to deliver projects on time and increase profits and will make you stand out to your supervisors. You can succeed in real-world project management. The Internet, software, and technology have dramatically changed the way traditional projects have been managed. Online project management software helps your organization share, store, and manage key project information through a central, online location accessible to everyone. There is a complete review of this new technology in this book. In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful project management experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hints, strategies, and secrets for implementing highly effective project management skills, then this book is for you. 978-1-60138-010-4 1-60138-010-0 $24.95 9781601380104 
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HOW TO WRITE A GREAT BUSINESS PLAN FOR YOUR SMALL BUSINESS IN 60 MINUTES OR LESS—WITH CD-ROM
A business plan precisely defines your business, identifies your
goals and serves as your firm’s resumé. The importance of a
comprehensive, thoughtful business plan cannot be over- emphasized.
Much hinges on it: outside funding, credit from suppliers,
management of your operation and finances, promotion and marketing
of your business, achievement of your goals and objectives. Yet many
small businesses never take the time to prepare one. Now it’s
easy—and you can do it in less than an hour. This new book and
companion CD-ROM will demonstrate how to construct a current and
pro- forma balance sheet, an income statement and a cash flow
analysis. You will learn to allocate resources properly, handle
unforeseen complications and make good business decisions. The
CD-ROM, written in Microsoft Word, allows you to simply plug in your
own information while providing specific and organized information
about your company.
Item # 9780910627566 $39.95
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Asset Protection for Business Owners and High Income Earners: How to
Protect What You Own from Lawsuits and Creditors Congratulations! You have worked hard for many years and have a successful business or perhaps you're are a successful doctor, attorney, CPA or other high income producing individual. Making that money was difficult; now you have to devise a strategy for keeping it. Unfortunately, you are on the radar screen for lawsuits from other businesses, employees, partners, past marriage partners, relatives, possibly the government, and anyone else who thinks they can get at your assets. With a little knowledge and the Internet anyone can find out essentially everything about you including your home, cars, boats, real estate, bank, and investment accounts essentially everything you own. Lawsuits are rampant in this country. Statistics show there is one attorney in this country for every 300 residents; there are an estimated 150,000 people in law school as we speak. On average 80,000 lawsuits were filed in 2006 EVERY DAY. When you are sued, it is too late to protect your assets. You are exposed. Fortunately, you can act now to protect your self and family. In this easy to read and comprehensive new book, you will learn the simple steps you need to do to protect yourself now before there is a problem. We provide numbers of worksheets to help you decide the best plan of action for your financial position and personal needs. You will learn the ins and outs of protecting yourself and your family through the use of legal methods such as corporations, family limited partnerships and trusts, family saving trusts, offshore trusts corporations, and limited liability companies (LLCs). You will learn how to reposition your assets into legal entities that you control, creating bullet-proof security You will learn about irrevocable living trusts, creating and maintaining LLCs, equity stripping techniques, privacy plans, durable powers of attorney, living wills, new bankruptcy legislation, estate planning for high income individuals, testamentary wills, pour-over will. The trick here is to own nothing directly but control everything, legally. Once your assets are repositioned and protected, attorneys mostly working on contingency fees are not going to sue you because they have nothing to gain, and since 98% of all lawsuits are only about the money, how can they legally take it from you? With the sound guidance in this book, you will be able to protect your hard earned assets. 978-1-60138-005-0 1-60138-005-4 $24.95 9781601380050
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Secret Power of Blogging: How to Promote and Market Your
Business, Organization, or Cause with Free Blogs Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. In July 2006 the Pew Internet & American Life Project estimated that the US "blog population has grown to about 12 million American adults", some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults (39% of the US online population). If you have a product, service, brand or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher in the search engines. This is because Google and the other search engines use blogs because of their constantly updated content. Tiny one person part time businesses use blogs as well as companies like Microsoft, Apple, Nike, General Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are using responsible Blogs and Blog marketing as well as advertising on blogs for one simple reason, It works! And it generates profits immediately and consistently! In addition many blogs earn additional revenue by selling advertising space on their niche targeted blog. In this new groundbreaking book you will learn how to create top-notch Blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your readership list quickly. You will have step-by-step ways to: - Build your business quickly using responsible, ethical Blog marketing - Get your blog into search engines - Learn Blog marketing strategies - Step-by-step guide for increasing Web site traffic with your blog - Leverage your current Web site, - Write effective Blog copy - Write winning subject lines - Get high click-through rates - Format your messages - Increase the response rate of your offer dramatically - Attract Advertisers - Have measurable marketing results with instant feedback In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement a highly effective Blog marketing campaigns and ultimately earn enormous profits, then this book is for you. • 978-1-60138-009-8 • 1-60138-009-7 ITEM #9781601380098 • $24.95
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365 Low Or No Cost Workplace Teambuilding Activities: Games and
Exercises Designed to Build Trust and Encourage Teamwork among
Employees Teamwork, effective work teams, and team building are popular human resource topics in today’s business world. Successful teams and teamwork in any organization enhance the accomplishments of the individual and enable your organization to serve customers better. Successful team building will have far reaching ramifications. You will instantly improve the way employees interact with each other and you improve their ability to solve problems. Better problem solving means better efficiency, increased morale and productivity, and decreased stress, turnover, and operating costs. Teambuilding improves communication, leadership, trust, efficiency, crisis management, and fairness. In this new jam-packed book you will find hundreds of new low or no cost teambuilding games, exercises, and activities that frankly are fun, easy, and quickly implemented. You will find step-by-step instructions and hints on what to do and what not to do. The programs detailed in this groundbreaking new book will thrill your employees with humor, fun, exciting, memorable, and unique experiences and challenges, while providing your organization with better communication, improved productivity, and higher profitability. Managers will learn how to work as a team, lead successfully, and how to communicate effectively. The atmosphere produced during these sessions helps to keep employees motivated and dynamic. Employees will learn to work together, eliminate stress and burn out, and appreciate the talents of their co-workers while building a sense of corporate identity. These activities are designed to get full participation, ensuring everyone performs at their highest level, while breaking down barriers, and most importantly, everyone will have fun with little actual cost to your organization. ISBN-10:1-60138-043-7 • ISBN-13:978-1-60138-043-2 • Item #9781601380432 • $ 24.95
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Getting Clients and Keeping Clients for Your Service Business: A
30-Day Step-By-Step Plan for Building Your Business Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you’re like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this wasn’t the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services—easily, inexpensively, and most important—profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. ISBN-10:1-60138-044-5 • ISBN-13:978-1-60138-044-9 • Item #9781601380449 • $24.95
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Successful Meetings: How to Plan, Prepare, and Execute Top-Notch
Business Meetings A study by MCI found that most professionals believe that over 50 percent of meeting time is wasted. More than 90 percent admit to daydreaming in meetings, 73 percent have brought other work, and 39 percent have fallen asleep. You might think that there would be fewer meetings. However, in the survey 46 percent said they attended more meetings than a year ago. Meetings cost time and money. Many meetings end with no results or outcome. How can you be sure you are using your time and money effectively? The answer: with proper training. Even MBA graduates have never had a course in how to plan, organize, and present an effective meeting. That is the subject of this new book which will teach the proper skills and training to get great results—with every meeting, every time! You will learn the checklists for planning your meeting, setting the agenda, strategic planning, how the physical setting can be improved, how to properly open a meeting, handling difficult people and maintaining control, how to assess and evaluate your meetings, and the correct method to end a meeting. Good meetings don’t just happen, they are planned and created. ISBN-10:0-910627-91-6 • ISBN-13:978-0-910627-91-7 • Item #9780910627917 • $24.95
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365 Foolish Mistakes Smart Managers Make Every Day: How and Why to Avoid Them Here’s a very surprising statistic: Within the first 18 months on the job, 40 percent of all management newcomers fail by either getting fired, quitting, or receiving a bad review, according to Manchester Inc., a business consulting group. Some first-timers are overwhelmed by their newfound power while some are weighed down by the responsibility. But for most, the overriding concern is to avoid personal failure. This new groundbreaking book will guide the new manager to success and avoid the many common mistakes and pitfalls along the way. You will learn how to face the unique challenges every day in your job and offer detailed and innovative solutions to help you achieve your potential. Learn how to become a true leader who commands respect, commitment, and credibility. Topics include: what it takes to be a manager, how to take charge, how to establish your authority, earn respect and credibility, deal with social issues, how to be a leader, gain the cooperation and commitment of others, manage yourself, interview tips, set realistic goals, coaching skills, creative problem solving, sexual harassment guidelines, how to manage multiple projects and assignments, how to delegate effectively, successful meetings, communication barriers, dealing with interruptions, developing self-confidence, turning around unacceptable performance, dealing with stress, how to write effectively and clearly, how to effectively use e-mail, employees that complain or are disagreeable, and hundreds more. In addition to
the comprehensive content in the book, we spent thousands of hours
interviewing, e-mailing, and communicating with hundreds of today’s
most successful managers. This book is a compilation of their
secrets and proven successful ideas. If you are interested in
learning hundreds of hints, tricks, and secrets on how to be a great
first-time manager, then this book is for you.
ISBN-10: 0-910627-75-4 • ISBN-13: 978-0-910627-75-7
288 Pages • Item # 9780910627757 • $21.95
2007 Independent Publisher Book Awards Business/Career/Sales Bronze: 365 Foolish Mistakes Smart Managers Make Every Day by Shri Henkel ForeWord Magazine's Book of the Year Awards Finalist: 365 Foolish Mistakes Smart Managers Make Every Day by Shri Henkel
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SUPERIOR CUSTOMER SERVICE: HOW TO KEEP CUSTOMERS RACING BACK TO YOUR BUSINESS— TIME-TESTED EXAMPLES FROM LEADING COMPANIES
Many stores and service
businesses offer the same products at similar prices, so why do some
succeed and others fail? Superior customer service is the answer. In
today’s competitive environment, customers can check the price of an
item in seconds on the Internet, and place an order for the lowest
price. There has to be a reason to come back to your
establishment—unique customer service is the key. This new book
details how to care for customers and how to make superior service
happen, and keep customers coming back to your store or Web site.
You will learn practical and innovative tips and tricks that are
easy to implement and can be applied immediately. This book is a
ready-made, in-house training workshop and step-by-step manual for
creating superior customer service. Learn from successful companies
what works and what doesn’t to help keep customers racing back to
your business. ISBN-10: 0-910627-52-5 • ISBN-13: 978-0-910627-52-8
288 Pages • Item # 9780910627528 • $19.95
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HOW TO BUY AND OR SELL A SMALL BUSINESS FOR MAXIMUM PROFIT—A STEP-BY-STEP GUIDE—WITH CD-ROM
This book provides a road map of suggestions, insights and
techniques for both buyers and sellers. It covers the entire selling
process step-by-step—from making the decision of when to sell or
buy, through determining how to market the company, to understanding
the various legal & financial documents involved in a sale, and on
to closing the deal and handling the transition afterwards. This
book is geared toward the novice entrepreneur who wants to buy or
sell a small business. Topics covered include: finding and
evaluating a business to buy and/or sell, how to value a business,
raising the necessary capital, evaluating a business financial
condition using discounted cash flow, excess earnings, asset value,
and income capitalization, brokers, leveraged buyouts, letters of
intent, legal and tax concerns and contracts.
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THE FRANCHISE HANDBOOK: A COMPLETE GUIDE TO ALL ASPECTS OF BUYING, SELLING OR INVESTING IN A FRANCHISE— WITH COMPANION CD-ROM
This book is a great
resource for both prospective franchisees and franchisors as it
explains in detail what the franchise system entails and the precise
benefits it offers to both parties. You will learn franchising
advantages and disadvantages, how to develop or purchase a winning
concept, how to choose a business franchise that fits your personal
style and financial goals, how to develop forecasts and budgets, and
how to estimate startup costs. The book also covers managing daily
operations, attracting and keeping customers, hiring employees and
training staff, securing financing, legal agreements, offerings,
markets, real estate, cost control, marketing, international
franchising, as well as federal and state franchise regulations.
ISBN-10: 0-910627-54-1 • ISBN-13: 978-0-910627-54-2
288 Pages • Item # 9780910627542 • $39.95
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365 Answers About Human Resources for the Small Business Owner: What Every Manager Needs to Know About Workplace Law Finally there is a complete and up-to-date resource for the small business owner. Tired of high legal and consulting fees? This new book is your answer! Detailed are over 300 common questions employers have about employees and the law; it’s like having an employment attorney on your staff. Topics
include: equal employment opportunity, age discrimination, Americans
with Disabilities Act (ADA), workers or applicants with AIDS,
unacceptable job performance, termination, substance abuse, drug and
alcohol testing, safety, harassment, compensation policies, job
classifications, recordkeeping, overtime, employee performance
evaluations, wage and salary reviews, payroll deductions, reduction
in wages, pay periods, payroll advances, wage garnishment, severance
pay, unemployment compensation, operating policies, ethical
standards, open-door policy, suggestions and customer feedback,
smoke-free workplace, dress code, work schedule, flexible
scheduling, telecommuting, absenteeism, tardiness, confidentiality,
employee privacy, electronic communication, responsible use of
equipment, e-mail and Internet, prohibited content, copyrighted
materials, responsible use of cell phones, security procedures,
telephone usage, use of company vehicles, solicitation for outside
causes, outside employment, personnel files, release of information,
access to files, possession of weapons, improper personal conduct,
company benefits, time off, holidays, vacations, sick leave
policies, bereavement, jury duty, education and training, leaves of
absence, Family and Medical Leave Act, personal or medical leaves
not required by law, military leave, insurance, on-the-job accidents
or injuries, medical/life insurance, flexible benefit plans,
pension, and profit sharing. ISBN-10: 0-910627-78-9 • ISBN-13: 978-0-910627-78-8
288 Pages • Item # 9780910627788 • $21.95
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2,001 Innovative Ways to Save Your Company Thousands by Reducing Costs: A Complete Guide to Creative Cost Cutting and Boosting Profits For the small business owner, every dollar you can save by reducing costs goes directly to the bottom line in increased profits. This new book details over 2,000 specific ways that your company can reduce costs today. This is not a “theory” book; there is practical advice on thousands of innovative ways to cut costs in every area of your business. Not only is the idea presented, but the pertinent information is provided such as contact information and Web sites for companies, products, or services recommended. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful small business managers and owners. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning thousands of hints, tricks, and secrets on how to reduce business expenses and increase your profits without increasing sales, then this book is for you. You will
discover over 2,000 practical insider techniques and tips that have
been gleaned from successful business operators from around the
world and tested in real-life businesses applications. You can put
this information in place today to reduce expenses and expand
profits. Easy to read and understand, this step-by-step guide will
take the mystery out of how to reduce costs in several critical
areas: office, operations, labor, cost of goods sold, advertising,
marketing, human resources, insurance, employee benefits,
compensation, pension plans, training, accounting, software, Web
site, mailing, shipping and receiving, rent, interest and debt,
utilities, and hundreds more.
ISBN-10: 0-910627-77-0 • ISBN-13: 978-0-910627-77-1
352 Pages • Item # 9780910627771 • $21.95
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HOW TO GET THE FINANCING FOR YOUR NEW SMALL BUSINESS: INNOVATIVE SOLUTIONS FROM THE EXPERTS WHO DO IT EVERY DAY—WITH CD-ROM This new book will provide you
with a road map to securing the financing. The book goes into
traditional financing methods and assists the reader in setting up
proper financial statements and a proper business plan. It details
the differences between debt and equity financing and how and why to
use each. Valuation techniques are explained for determining what
your business is truly worth. However, the book’s real strength is
in explaining alternative and creative methods of financing, such as
SBA financing, investor angels, IPOs, limited public offerings and
venture capital. Essential resources for finding the detailed
information you need are included throughout.
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How To Hire, Train and KEEP The
Best Employees For your Small Business - WITH Companion CD-ROM You will learn the fundamentals of sound hiring, learn how to identify high-performance candidates and how to spot evasions. Innovative step-by-step descriptions of how to recruit, interview, hire, train and KEEP the best people for every position in your organization. The book is filled to the brim with innovative and fun training ideas (that cost little or nothing) and ideas for increasing employee involvement and enthusiasm. When you get your employees involved and enthused, you will keep them interested and working with you, not against you. With the help of this book, get started today on building your workplace into one that inspires employees to do excellent work because they really want to! Item #9780910627375 $29.95
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How to Read and Understand Financial Statements When You
Don't Know What You Are Looking At: For Business Owners and
Investors Financial statements are fundamental to any business, large or small. They are actually "report cards" on the performance of the business. When reading them, you will encounter odd terminology, strange calculations, and of course, big numbers. But what insight can they give you as a manager, owner, or investor? How can you use financial statements to manage the business or be a wiser investor without having to become a CPA? And what in the world do some of those terms mean and how do you use them? With the guidance in this book, if you can read a nutrition label or a baseball box score, you can learn to read basic financial statements. There are four main financial statements. They are balance sheets, income statements, cash flow statements, and statements of shareholders' equity. It is important to note that a financial statement does NOT tell the complete story. Combined, however, they provide very powerful information for business owners, managers, and investors. Information is the best tool when it comes to managing and investing wisely. This new easy to follow book will make you an expert on financial statement interpretation including: profit and loss statements (income statements), balance sheets, financial analyses, profit analyses, break-even analyses, and ratios. The book includes an extensive glossary useful lingo and hundreds of hints, tricks, and secrets about how to read these statements and use them to your advantage. 978-1-60138-012-8 1-60138-012-7 $24.95 9781601380128
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The Savvy Business Traveler's Guide to Customs and Practices
in Other Countries: The Dos and Don'ts to Impress Your Host and Make
the Sale So you jump off the plane ready to meet your foreign counterpart and close that big business deal. You are too far away to shake hands so you make a circle with your thumb and forefinger up into the air for all to see, meaning "OKAY!" - to you. There is a problem. We hope you are not in France where it means, "You are a zero," or in Japan where it is a blatant symbol for money, or in Brazil where it is just plain vulgar. Avoiding cultural gaffes such as these is critical to success in international business. Lack of familiarity with the business practices, social customs, and etiquette of any country can weaken your firm's position in the market, prevent it from accomplishing its objectives, and ultimately lead to failure. There are many nuances in communicating with people in other countries, just as there are in America. This new book will be the next best thing to living in a foreign country. It will introduce you to some of the more important cultural differences, based upon a country-by-country break down. You will find country-specific information about business customs and protocol in more than 100 nations worldwide. You will understand business culture, successful communication, social etiquette, and negotiating tactics. With this book, you can proceed confidently through business deals that involve foreign travel and negotiations. Find out about proper gift-giving, business entertainment, travel, security issues, and much more. Some of the cultural pitfalls detailed are stereotypes, personal space, forms of address, demeanor, restroom customs, tipping, social and business visits, greetings and introductions, names and titles, proper manners, proper conversations, business dress, clothing, telephone and computer use, dining, gift giving, smoking, gestures, noises, numbers, calendar dates, time and temperature, holidays, weights and measures, jewelry, religious information, developing relationships, being on time, exchanging favors, and addressing women in business. 978-1-60138-013-5 1-60138-013-5 $24.95 9781601380135
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Word Of Mouth Advertising Online & Off: How to Spark Buzz,
Excitement, and Free Publicity for Your Business or
Organization-With Little or No Money Word-of-Mouth Marketing, "WOMM" as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the "buzz" - free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Item # 9781601380111 $24.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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Your Complete Guide to Making Millions with Your Simple Idea or Invention: Insider Secrets You Need to Know Everyone has had a good idea for a new product or service that
would make life more comfortable, easier, or just more fun. What do
all these famous inventions have in common: air conditioning,
airbags, bandages, barbed wire, blow dryers, can openers, cement,
chewing gum, computers, credit cards, doughnuts, jeans, microwave
ovens, paper towels, Play-Doh, Post-it Notes, potato chips, roller
coasters, safety pins, Scotch tape, skateboards, staplers, straws,
sunscreen, typewriters, Viagra, zippers? They were all invented in
the United States by American inventors, and they all made fortunes
for the inventors and the companies licensing the ideas. PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Complete Guide to Spotting Accounting Fraud & Cover-Ups:
Everything You Need to Know Explained Simply In 2001, major American energy company Enron filed for bankruptcy, and it was soon discovered that the company was awash in accounting fraud and scandals. In the aftermath of the Enron scandal, Kenneth Lay was sent to trial on a 53-count indictment and faced up to 45 years in prison, but died before sentencing could take place. Reportedly, the SEC was seeking more than $90 million from Lay. Jeffrey Skilling was convicted of securities and wire fraud and was sentenced to 24 years and 4 months in prison. He must pay $26 million to restore the company's pension fund. In the end, 16 people pled guilty and another five were found guilty. The scandal and the collapse of the company cost an estimated $70 billion in direct losses. Since the scandal was made public, there has been a virtual domino effect, with big companies like AIG and Health South succumbing to scandal. Accounting fraud costs more than $660 billion a year, and the average organization loses 6 percent of its total revenue to fraud. How can you prevent this from happening to you as an investor, business owner, or a person attempting to acquire or merge with another firm? Read The Complete Guide to Spotting Accounting Fraud & Cover-Ups and you will be able to understand, detect, and avoid accounting fraud. You will learn how to identify fraud, how to spot minor abnormalities that may hide fraud, how to spot forgeries, and how to prove your case, as well as what to immediately suspect and methods for uncovering scams. You will know what signs to look for, including excessive turnover of lawyers and auditors, changing professionals in the middle of a transaction, inconsistent information, and significant declines in stock prices. In addition, you will know how to recognize the common maneuvers, earnings manipulation, premature and fictitious revenue, overvalued assets, undervalued liabilities, bogus revenue, expenses that have been shifted to another period, overstating revenues, understating expenses, and the misuse and misdirecting of funds. This new book is filled with studies and discussions of fraud cases and how they could have been avoided, checklists for detecting accounts misdeeds, and advice from analysts, CFOs, and CPAs. This manual will be an indispensable aid for serious investors, industry pros, acquisition and merger managers, and small business owners alike. After reading this book you will no longer have to worry about accounting fraud and you can increase your company's profits. Item#: 9781601382122 $24.95
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Complete Guide to Writing Effective and
Award Winning Business Proposals: Step-by-Step Instructions What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising. The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted. Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client's requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with sample proposals, suggestions, tips, and templates. The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals. Item # 9781601382344 $24.95
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The Complete Dictionary of Insurance Terms
Explained Simply Insurance words and insurance terms can be very confusing. Many people become overwhelmed when faced with insurance forms and documents. Attempting to wade through this information can be disheartening. However, The Complete Dictionary of Insurance Terms Explained Simply will help insurance agents and consumers alike in understanding and explaining insurance terms. This A to Z guide is packed with more than 2,000 complicated terms that are defined in easy to understand language. No category - health, life, automobile, homeowners, renter's, or workers compensation - is overlooked. This new, handy guide is designed to assist insurance agents and consumers by explaining these complicated and confusing terms in jargon-free language. You will not find lengthy and difficult words in the definitions - just short and easy to understand answers. In this book you will find all the answers you will ever need regarding a universe of insurance terms on hundreds of topics, such as accelerated death benefits, beneficiaries, coinsurance, dividends, earned premiums, floaters, guaranty funds, homeowners policies, incurred losses, joint and survivor annuities, key person insurance, laddering, Medicare, no-fault medical, ordinary life insurance, pre-existing conditions, qualified annuities, retrospective rating, solvency, tort reform, umbrella policies, voids, and waivers. The Complete Dictionary of Insurance Terms Explained Simply is the perfect to own and keep as your personal reference, as it contains over 2,000 insurance-specific terms. Because the terms are listed in alphabetical order, you can easily find what you need to know and begin to feel more confident when dealing with all matters of insurance. Item #9781601382375 $21.95 PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Complete Guide to Robert's Rules of
Order Made Easy: Everything You Need to Know Explained Simply Robert's Rules of Order have been around since 1876, when Henry Martyn Robert published the first edition of his book, which was then known as the Pocket Manual of Rules of Order for Deliberative Assemblies. The book based its outline on the House of Representatives' meeting procedures and adapted these methods for use in society as a whole. Since these rules debuted, they have become the most commonly adopted parliamentary method in the United States, with approximately 95 percent of all clubs, organizations, and governments practicing them. When the copyrights of the original editions expired, many other Robert's Rules of Order began to surface. Today, many of these books are the same - with one apparent problem: a lack of focus on current trends, specifically the Internet. However, The Complete Guide to Robert's Rules of Order Made Easy emphasizes this fact and stresses how society has changed due to the advent of the Internet. Clubs, organizations, and societies need to know how to meet and communicate online, and this book provides the answer. In this book you will learn about technology, conducting meetings online, communicating online, teleconferences, Web conferences, and Web seminars. You will also learn the proper ways to address and send e-mails, as well as how to communicate using instant messenger software. The Internet has transformed the meeting space, and you need to incorporate these changes into your meetings. Additionally, you will learn about all the more traditional rules, including such things as quorum, abstention votes, votes of no confidence, friendly amendments, proxy votes, executive sessions, points of privilege, parliamentary inquiries, and debates. You will also learn how you can adopt Robert's Rules of Order, how to qualify as a legal meeting, how to follow the standard order of business, how to handle a motion, and how to nominate and elect officers. Also included is a discussion of the various motions, including privileged, incidental, subsidiary, main, and unclassified, as well as the basic by-laws and the required paperwork, such as minutes, treasurer's reports, and committee reports. The Complete Guide to Robert's Rules of Order Made Easy will serve as your guide to conducting orderly and fair meetings in the 21st century. The rules for using the Internet as a meeting and communication space are clearly defined, easy to understand, and simple to apply. 2 chapters--1 on technology and meetings online and communicating online, 2-netiquette, proper wasy to send/ start e-mails, Ims--STRESS in Copy about how things are changing with the Internet and meeting, and how we will cover that. Competing with Dummies book. Item # 9781601382597 $19.95
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The Encyclopedia of Small Business Forms and
Agreements: A Complete Kit of Ready-to-Use Business Checklists,
Worksheets, Forms, Contracts, and Human Resource Documents With
Companion CD-ROM
Those who wish they had a resource in which
every possible small business form and agreement they have ever
encountered was located can breathe a sigh of relief. The
Encyclopedia of Small Business Forms and Agreements is the answer,
as it will provide small business owners with ready-to-use
checklists, worksheets, forms, contracts, and human resource
documents. Inside these pages you will find over 250 essential
documents for all your hiring, firing, intellectual property,
Internet, technology, legal, merger, acquisition, money,
fundraising, sales, marketing, and starting a business needs. In
essence, this book is a small business survival kit packed with
materials you can use for every aspect of your job. PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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The Six Sigma Manual for Small and Medium Businesses: What You
Need to Know Explained Simply Six Sigma is a set of practices used to systematically improve processes by eliminating defects, which is any nonconformity of a product or service to its specification. To be Six Sigma compliant, a company must produce no more than 3.4 defects per one million products. If this can be achieved, a company has the potential to save billions of dollars, just as Motorola did. The global communications company reported over $17 billion in savings as of 2006, and over the past decade, companies like Bank of America, Caterpillar, Honeywell International, Raytheon, Merrill Lynch, and General Electric have implemented the practice. However, it is much more difficult to implement Six Sigma and small- and medium-sized businesses, but it is becoming increasingly important to do so, as larger companies now require their supply bases to be Six Sigma compliant. In The Six Sigma Manual for Small and Medium Businesses, you will learn about the two main methodologies involved with Six Sigma, DMAIC (Define, Measure, Analyze, Improve, Control) and DMADV (Define, Measure, Analyze, Design, Verify), as well as various other methodologies advocated by companies around the world, including DCCDI, CDOC, DCDOV, DMADOV, DMEDI, and IDOV. You will also learn about black, green, and yellow belts; the key roles for successful implementation; cost savings; training; responsibilities; and terms specific to Six Sigma. In addition, you will learn how to avoid the common pitfalls and traps found during implementation, how to understand the statistical tools and problem solving techniques, and how to become certified. Also included are detailed examples, diagrams, and practical exercises to help you master the concepts of Six Sigma. Ultimately, you will discover how to improve the quality of your processes and products while increasing customer satisfaction and saving billions of dollars. The Six Sigma Manual for Small and Medium Businesses is for the company that has already implemented the process, an organization who may be considering it, students who want to learn it to make themselves more marketable, and business professionals who need a refresher course. Whatever your reason for reading this book you will find practical advice and tips for successfully learning about and implementing Six Sigma. Item# 9781601382337 $24.95
PRE-ORDER ONLY - YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE: SPRING 2008
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