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Welcome to Atlantic Publishing Company. We are your
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The Restaurant Manager's Success Chronicles: Insider Secrets
and Techniques Food Service Managers Use Every Day to Make Millions Restaurants are one of the most frequently started businesses, yet they have one of the highest failure rates. A study from the Ohio State University reports the restaurant failure rate is between 57 percent and 61 percent after only three years. Don't be a statistic on the wrong side; plan for success. There are many books and courses on restaurant operation; this is the only book that will provide you with insider secrets. We asked the successful restaurant owners and operators who make their living on the restaurant floor-and they talked. This new book will give you real-life examples of how successful restaurant operators avoid the pitfalls and thrive. The information is so useful that you can read a page and put the idea into action-today! Learn the most efficient ways to bring customers in and have them return, how to up-sell, cost control ideas, oversights to avoid, and how to steer clear of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful restaurateurs. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your restaurant, then this book is for you. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort. 978-0-910627-96-2 0-910627-96-7 Item #9780910627962 $24.95 
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Outdoor Glamour Photography: The Complete
Digital Guide to Taking Successful Outdoor Glamour Photographs In Outdoor Glamour Photography Bill Lemon explains, image by image, how each was created and the equipment used, as well as the time of day that produces the best image and how to use the light to your advantage. Also included is a discussion of scouting for locations that fit one model better than another, backgrounds, depth of field issues, and much more. Reading light and not being afraid of it is
the secret to wonderful pictures. In this new book, Lemon teaches
you everything you need to know about light as it pertains to
outdoor photography. In addition, he introduces the use of fill
flash in certain situations and the use of what nature has provided
for bounced light.
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What to Expect When Your Child Leaves For College: A Complete
Guide for Parents Only According to experts in the field of psychology, more than half of parents experience some sort of separation anxiety when their child leaves for college. You may have been looking forward to your child's departure for 18 years, but now that the time has finally come you are experiencing mixed emotions. What to Expect When Your Child Leaves for College will provide you with valuable information and will help make the transition easier. In this new book, you will learn how to encourage independence, how to offer support, how to handle the drop-off, how to deal with empty nest syndrome, how to talk to your child about his or her emotions, how to keep the lines of communication open, how to plan meaningful family time, and how to teach your child to live on his or her own. Additionally, you will be provided with insight into your child's emotions, which will help you understand his or her behavior, such as spending excessive amounts of time with friends, ignoring you, or being disagreeable. You will learn how to handle the emotional rollercoaster, how to give your child time to adjust to college life, how to prepare for your child's first visit home, and how to help others deal with the transition. By reading this book, you will learn how your life will change, and you will discover ways to fill the void. What to Expect When Your Child Leaves for College provides you with countless ways to prepare yourself for your child's departure, as well as advice from parents, students, and psychologists. Whether your first child is leaving for college or it is your youngest child going away to school, you will find ways to cope with this difficult time in your life. Item# 9781601382184 $21.95
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The Complete Guide to Working for Yourself: Everything the
Self-Employed Need to Know about Taxes, Recordkeeping, and Other
Laws—With Companion CD-ROM Many people dream of starting and running a business of their own but often do not know HOW to start. Entering the small business field as an independent contractor, freelancer, sole proprietor, or consultant is not a single decision but a series of steps, each one bringing you closer to the day your enterprise is up and running, competing for customers, and making money. How will you organize and register your business? What are the regulatory considerations? How will you protect your intellectual property? Is your business plan adequate? Where can you find financing? What are your obligations as an employer? Do you understand your tax responsibilities? This brand new book includes the most current tax rates and changes in IRS regulations such as, "Is it a business or a hobby?" You will learn all about business operations: selecting a business structure, licensing and permits, employer identification number (EIN), business taxes, recordkeeping, self-employment taxes, paying estimated taxes (and calculating how much to pay), dealing with independent contractors and 1099-miscellaneous forms, client agreements, insurance, workers' compensation insurance, rights and intellectual property law, accounting periods, selecting an accounting method, checklist for starting a business plan, choosing a name, business plans, forms of business structures, financing, location, marketing and advertising, In addition, new entrepreneurs will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas to apply to their operations. The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use. ISBN-10:1-60138-048-8 • ISBN-13:978-1-60138-048-7 • Item #9781601380487 • $29.95
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How to Be Your Own Contractor and Save Thousands on Your New
House or Renovation While Keeping Your Day Job: With Companion
CD-ROM If you're thinking about building or remodeling your house, you should consider hiring yourself as the contractor. You can save 10% to 35% of the project's cost and perhaps more important, you'll be able to monitor the quality of materials and workmanship, fine-tune the design, and make sure the result meets your needs. The best part is you can do this part time without picking up a hammer. This all sounds great, what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get your house or renovation completed the way you want it while saving thousands. Since your success depends on thorough preparation as well as an ability to hire and schedule subcontractors, control costs, keep work moving, and stay calm we have charted the course for you to avoid costly - even illegal - mistakes. In this easy to read, comprehensive new book you will learn step-by-step procedures for subcontracting and building your home or renovating while still working full time. You will learn how to choose a site, draw up construction time line and flow charts, apply for construction loans and financing, obtain essential insurance information, buy inexpensive plans, find and negotiate with sub contractors, and comply with building code, inspection, and permit requirements. Now you can be armed with the right information and save money and time. The ins and outs of self contracting are explained, combined with the experiences of others, and with dozens of forms and checklists at hand, you will learn all about: building materials and foundations, floors, walls, paint, windows, decks, garage doors, roofing, flashings, chimneys, plumbing: piping, fixtures, faucets, water heating and fuel storage systems, pools and equipment, wiring: main service panels, conductors, switches, receptacles, heating, air conditioning and heat pumps, ceilings, floors, railings, doors and windows, attics, walls, kitchens, and bathrooms. In addition you will gain valuable information about: septic systems, wells, water quality testing, mold, radon testing, asbestos, termites, carbon monoxide testing, and lead testing. Included in this book are hundreds of easy-to-implement tools, contracts, forms, and checklists to help you get your project organized, and easier to manage while saving thousands! Expertly organized, this unique book takes you step-by-step through the many valuable forms contained in this work which may be easily printed out and customized from the companion CD-ROM. 978-1-60138-004-3 1-60138-004-6 $24.95 Item # 9781601380043
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How to Go to College on a Shoe String: The Insider's Guide
to Grants, Scholarships, Cheap Books, Fellowships, and Other
Financial Aid Secrets Once again in 2006 the cost to attend college was double the inflation rate, according to the report "Trends in College Pricing 2006". The average rate of tuition at four-year private colleges was about $21,235; four-year public universities average $5,491. Tuition costs, of course, are just the beginning now add room and board, the cost of attending a private college is $29,026 per year on average, and $12,127 at four-year public universities. Take a look at IVY league universities such as Princeton and the total fees will climb to nearly $37,000. An 8% college inflation rate means that the cost of college doubles every nine years. For a baby born today, this means that college costs will be more than three times current rates when the child is ready for college. The average debt for graduating college seniors who borrow to finance their undergraduate degree is just under $20,000. But there is good news. There is more financial aid available than ever before-over $134 billion. And, despite all of these college cost increases, a college education remains an affordable choice for most families. Armed with the information detailed in this comprehensive new book you will be privy to the more than 2,200 programs that offer scholarships, internships, or loans to more than 1.7 million students each year. These are scholarships, grants, and loan programs that you have never heard of for example: The Millennium Scholarship Offers $10,000 to students who have lived in Nevada for at least two years before they graduate from high school. State-funded by Nevada's portion of the lawsuit settlement against national tobacco companies. Or Patrick Kerr Skateboard Scholarship One $5,000 and three $1,000 scholarships to students who promote skateboarding. Created by a Philadelphia mother after her 15-year-old son was killed while skateboarding. Are you tall ? Then apply for the Tall Clubs International Scholarship, Males 6'2" or taller and females 5'10" or higher qualify for a $1000.00 scholarship. In addition to scholarships and grants you will learn hundreds of innovative ways to slash your college cost including: calculating your college budget, Ways to Reduce your college budget, buy your text books & supplies cheap, Earn college credit on an accelerated basis, CLEP, Earn college credit outside the traditional classroom, Make use of payment alternatives, Tax credits, Combine higher education and course-related employment, National and community service, Tuition prepayment plans, Federal Funds, State Aid, credit card use, Private Sector Aid, College Funds. How to apply for loans, grants and scholarships, Preparing the financial Aid Packages, Saving for college, retirement funds, what to do when you are parents are divorced, getting awards, Private Scholarships, The Military, National Service, working while going to school, inexpensive dating ideas, medical & dental coverage, your car, your cell phone, your computer, your dorm room, spring break, entertainment, transportation. Maybe saving money to you does not matter, perhaps you won the lottery, but if you want to learn hundreds of innovative ways to save thousands on your college costs than this book is for you. 978-1-60138-020-3 1-60138-020-8 $24.95 9781601380203
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How to Market and Sell Your Art, Music, Photographs, and Handmade
Crafts Online: Turn Your Hobby into a Cash Machine You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, "How do I market my work? How do I turn this into a real money making business?" The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts - even if you have no experience with marketing and even if you hate to sell. As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers. This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers. You will learn about online galleries, designing your Web site cyber stores, arts and crafts search engines, publicity sources, online forums, auction sites, online marketing, e-mail marketing, and search engine marketing. You also will learn of over 300 Web sites on which you can sell your artwork, music, or crafts. This specialized book will demonstrate, step by step, how to inexpensively market and promote your artwork -easily and, most important, profitably. You will learn how to quickly find new customers and keep existing ones buying more by using technology and low cost marketing devices that take little or no time on your part. You will learn to develop a marketing plan using hundreds of practical marketing ideas that will help you disseminate your artwork all over the world. Item #9781601381460 $24.95
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The MySpace.com Handbook: The Complete Guide
for Members and Parents MySpace.com is a free, social networking Web site that allows you to share your photos, Web logs, user profiles, e-mail, Web forums, music, and videos, and also offers you the opportunity to participate in groups. MySpace.com is the largest online social networking portal on the Web; it has more than 61 million registered users with over 21 million unique visitors. According to its number of page views, the site is the second largest destination on the Web. With a MySpace account you can speak with friends online, meet potential friends, connect with friends of other friends, keep up with family, and find lost classmates, friends, or business associates. Many parents, however, feel they have been left behind on this new technology and have legitimate concerns about their children's safety. People are not always who they say they are, and recent news stories have alerted parents to potential predators on MySpace.com. The MySpace.com Handbook provides tips, secrets, and tricks to creating and personalizing a MySpace profile and provides a complete overview of MySpace.com. Learn how to use online social networking Web sites, personalize your account, and add photos and music. Parents who are not Internet savvy will find the book useful, as it will assist them in developing discussions with their teens about MySpace. In addition, step-by-step instructions detail critical information and safety issues for parents, and parental controls are described, as well as how to prevent contact from strangers, eliminate profile invasion, avoid online sexual and criminal predators, report inappropriate content, and protect your identity. Furthermore, the issues of spyware software threats, Web monitoring services, cyber bullies, hate groups, and phishing and other Internet scams are addressed. There is also an important chapter geared toward businesses and others who may want to use the site to market products, music, books, and so on. Although this book primarily deals with MySpace, a chapter is devoted to other social networking Web sites. Whether you are a potential or current member or the concerned parent of a potential or current MySpace member, you will find a wealth of helpful advice and useful commentary and tools in this book. Item# 9781601381217 $24.95
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How to Open and Operate a Financially Successful Wedding
Consultant and Planning Business (With Companion CD-ROM)
Weddings are big business. The Association of Bridal Consultants estimates that consumers spend a whopping $46 billion on their weddings every year. In 2008 the average wedding cost about $32,000, and many couples spend more than that! Today's bride is spending more money than ever before to ensure that her wedding day the single most important day of her life is planned to perfection. Once reserved only for the very rich, today's brides and grooms-to-be, often busy with dual careers yet wanting to make their wedding uniquely personal, are turning to consultants for help to help save time, money, and considerable stress planning a wedding. More people are finding that a good wedding consultant is a great source of information, ideas, and contacts for the bride-to-be. Hiring a wedding coordinator could help ensure that the wedding day turns out to be far more spectacular than the bride ever envisioned. They provide guidance on etiquette, invitations, planning and directing the rehearsal and ceremony, even arranging transportation and accommodations, and help you manage your time with all the details. Wedding coordinators may also assist in locating a site for the ceremony, shopping for the wedding gown and wedding accessories, and even arranging for childcare. As such, professional wedding consultants are compensated well for their knowledge, talent, time, and expertise. A wedding consulting and planning career makes an ideal home based or part-time business. You don't need an office. Start-up costs are low. And you don't need any costly special equipment. All you need is a calendar, a good organizer, a desire to succeed, and the tips for success in this book. A consultant's primary function is to help a couple learn, implement, and manage all the necessary tasks required to host a successful wedding event. Here is the manual you need to cash in on this highly profitable segment of the service industry. An average wedding using a coordinator costs about $20,000. Some coordinators charge an hourly rate ranging from $50 to $150. According to many wedding coordinators, the average wedding takes about 30 to 40 hours of coordinating, ending up earning between $1,500 and $3,000. Creating a dream wedding requires imagination and energy, a concern for detail, and a love of organization to make certain that things run smoothly. You will help couples decide on a budget and help them stick to it. You will also help them select the wedding dress, set trial hair and make-up appointments, confirm wedding day appointments, prepare and confirm wedding reception toasts or speeches; update life, house, and car insurance policies; complete change of name and change of address paperwork; open joint bank account (if desired), determine who will return groom's formal attire, location, caterer, entertainment, wedding cake, and "going away" wardrobe. You will learn how to prepare for and run a successful wedding including determining realistic costs, helping with the guest list, setting the wedding date, organizing the wedding ceremony and the reception, acquiring bridesmaids' and groom's attire, ordering invitations and other stationery, and dealing with the gifts and "thank-you" messages. This new book is a comprehensive and detailed study of the business side of the wedding planning and consulting. If you are investigating opportunities in this type of business should begin by reading this book, picturing yourself producing the perfect wedding. If you enjoy meeting people and planning parties, this may be the perfect business for you, but keep in mind this business looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; inventory lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no consultant should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word™), basic cost control systems, sample floor plans and diagrams, successful food and beverage management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements for your business, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers and increase sales and having customers refer others to you. You will get the basics down with accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as learning thousands of great tips and useful guidelines. The manual delivers innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful wedding planners will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be applied easily to their operations. The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use. 978-1-60138-114-9 1-60138-114-X Item #9781601381149 $39.95
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The Complete Guide to
Investing in Commodity Trading and Futures: How to Earn High Rates
of Returns Safely Many people have become very rich in the commodity markets. It is one of a few investment areas where an individual with limited capital can make extraordinary profits in a relatively short period of time. Commodities are agreements to buy and sell virtually anything that is harvested except onions. (A 1958 federal law prohibits trading onions.) Such goods are raw or partly refined materials whose value mainly reflects the costs of finding or gathering them. They are traded for processing or incorporation into final goods. Examples are crude oil, cotton, rubber, grains, and metals and other minerals. Since it is impractical to transport these bulky, often perishable materials, what is actually traded are commodities futures contracts, or options, that are agreements to buy or sell at an agreed upon price on a specific date. Trading in futures and options is speculative in nature and there is a substantial risk of loss. These investments are not suitable for everyone, and only risk capital should be used. As with many other business segments, the Internet and technology have opened up this attractive marketplace to a new breed of individual investors and speculators working part-time. You and I can now stand on an even playing field with the largest banks, wealthiest individuals, and trading institutions from the comfort of home. Commodity trading can provide you with very high, secure rate of return, in some cases as high as 12%, 18%, 24%, or even 300% or more per year. If performed correctly, commodity trading will far outpace all other investments. The key is to know how to perform this process correctly. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started generating high investment returns from start to finish. In this easy to read and comprehensive new book you will learn what commodity trading and futures are, how to set up your account online, how to choose software to use in trading, how to invest in commodities, evaluate their performance, and handle fees and taxes. This book explores numbers of investing strategies and tactics, charting techniques, and position trading. You will pick up the language of a trader so that you recognize terminology and know how to use leverage, call options, put options, advancing and declining issues, advancing and declining volume, the Commodity Channel Index (CCI), and commodity charts, among others. Like the pros who have been trading commodities for years, you will learn how to pinpoint entry, exits, and targets for your trades, and use insider secrets to help you double or even triple your investment - all while avoiding the common traps and pitfalls. In addition, we took the extra effort and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful commodity Investors. Aside from learning the basics of commodity and futures trading you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about commodity and futures investing in addition to hundreds of tactics, tricks, and tips on how to earn enormous profits in commodity trading while controlling your investments, then this book is for you. • 978-1-60138-003-6 •1-60138-003-8 ITEM #9781601380036 • $24.95
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The iPod & iTunes Handbook: The Complete Guide to the Portable
Multimedia Revolution
Since the debut of the iPod in October 2001 and the unveiling of
iTunes in April 2003, Apple has revolutionized the digital music
industry. The iPod has outsold all other digital music players,
comprising over 70 percent of market sales. Recently, Apple
announced that it had sold its one hundred millionth iPod, which
makes it the best selling digital music player of all time.
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The Complete Guide to Medicaid
and Nursing Home Costs: How to Keep Your Family Assets Protected -
Up To Date Medicaid Secrets You Need to Know It is estimated that five out of ten people turning 67 will use a nursing home at some point in their lives - and many will need home care and other related services as well About two-thirds of people in nursing homes have no living relatives. And about 70 percent of all nursing home patients are women. Nursing home costs are estimated to be $75,000 in 2009, which would economically devastate most families. The federal government will not be helping either, unless you are without any assets, Medicare will cover you for a maximum of 100 days, but there are no social security benefits to cover any of these expenses. The only program that can assist you is Medicaid, but the catch is you must qualify. You can protect yourself from Medicaid nursing home costs by taking action now while you still have your health; the key is in the planning, which this new, groundbreaking book will assist you with. On February 8, 2006, President Bush signed a law called the Deficit Reduction Act of 2005. This law makes sweeping changes to the ability of seniors to transfer (gift) assets to their children and grandchildren. The information you use must be up to date. You will learn all the LEGAL means to protect your assets: The Federal Spousal Impoverishment Act, Medicaid trusts, including what they are and how to use them, and Medicare supplemental insurance. You also will become knowledgeable about asset protection strategies, annuities, long-term care insurance, wills, assets, settlement costs, executors and trustees, life insurance, living trusts, living wills, durable power of attorney, catastrophic illness, potential long-term care needs, marital deductions, types of trusts, federal and state exemptions, irrevocable life insurance trusts, gift splitting, survivorship deeds, charitable remainder trusts, 529 plans, health care proxies, power of attorney, gift tax issues, generation skipping transfer tax, and tax deferred accounts. In addition, you will learn how to legally and properly transfer assets and how to exempt the value of your principal residence. Through proper planning, much of your assets can be preserved within the family. This new book will guide you through the complex state and federal rules that are required for successful asset and income protection planning. Many books on asset protection indicate that you do not need the services of an attorney, but we highly recommend that you hire an attorney who is well-versed in this area to assist you. What this book will do is explain the complicated issues, terminology, and planning strategies of asset protection to the layperson so that when you meet with a qualified attorney you will be well prepared, versed in the language, and ready to discuss issues and strategies, saving time, legal fees, and ensuring peace of mind. Get started today with the help of this new book. Item# 9781601381534 $24.95
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The Complete Guide to Investing in Short-Term trading: How
to Earn High Rates of Returns Safely Short-term trading refers to the practice of buying and selling financial instruments within the same trading week or, at most, a few weeks. Short-term traders buy and sell stocks over a few days or weeks in the hope that their stocks will continue climbing in value for the time they own them, making for quick and, often, huge profits. Some of the more commonly traded financial instruments are stocks, stock options, currencies, and futures contracts such as equity index futures, interest rate futures, and commodity futures. Short-term trading was once the preserve of banks, financial firms, and professional investors. Many traders are bank or investment firms' employees working in equity investment and fund management. As with many other business segments, the Internet, technology, and legislative changes have opened up this attractive marketplace to a new breed of individual investors and speculators working part-time. You and I can now stand on an even playing field with the largest banks, wealthiest individuals, and trading institutions from the comfort of home. Short-term trading can provide you with very high and secure rate of return as high as 12%, 18%, 24%, or even 300%. If performed correctly, short-term trading can far outpace all other investment techniques. The key is to know how to perform this process correctly. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started generating high-investment returns with low risk from start to finish. In this easy to read and comprehensive new book you will learn how to set up your online account, how to choose the correct software to use in trading, how to get started in short-term trading, how to invest in short-term stocks, evaluate performance, and handle fees and taxes. This book delves into trading tactics for swing trading, position trading, leveraging the stock market, selling short, and pinpointing entry, exits, and targets for your trades. You will pick up the language of a trader so that you recognize candlestick patterns, advancing and declining issues and volume, call options, and put options. You will know how to find the very best stocks every day, how to read and prosper with stock charts, how to use the New York Stock Exchange tick indicator and trading index (TRIN), the Commodity Channel Index (CCI), the moving average convergence/divergence (MACD), the Dow 30-Day Moving Average. As you read this book, the mysteries of short-term trading will unfold so that you can double or even triple your investment - all while avoiding the common traps and pitfalls. In addition, we took the extra effort and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful investors. Aside from learning the basics of mutual fund trading you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about short-term investing as well as hundreds of hints, tricks, and tips on how to earn enormous profits in short-term investing while controlling your investments, then this book is for you. • 978-1-60138-002-9 • 1-60138-002-X ITEM #9781601380029 • $24.95
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Getting Clients and Keeping Clients for Your Service Business: A
30-Day Step-By-Step Plan for Building Your Business Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you’re like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this wasn’t the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services—easily, inexpensively, and most important—profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. ISBN-10:1-60138-044-5 • ISBN-13:978-1-60138-044-9 • Item #9781601380449 • $24.95
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The Complete Guide to Understanding, Controlling, and Stopping
Bullies & Bullying at Work: A Complete Guide for Managers,
Supervisors, and Co-Workers According to the Occupational Safety and Health Administration (OSHA), more than two million workers in the United States alone are victims of workplace violence each year, leading to millions of dollars lost in employee productivity. Many people believe that bullying occurs only among school-age children and fail to acknowledge the presence and devastating effects of bullying in the workplace. It is time that this destructive issue be addressed and resolved; however, you may be asking yourself how to accomplish such a task. The Complete Guide to Understanding, Controlling, and Stopping Bullies & Bullying at Work will provide you with valuable information on the topic, as well as unique solutions to the problem. In this new book, you will learn how to identify the problem of workplace bullying, how to define the workplace bully, how to identify characteristics of a "targeted" employee, how to identify pathological characteristic of workplace bullies, how to bust bullying, and how to "bully-proof" your employees. This book also discusses the indicators of a toxic workplace, the causes of workplace bullying, reasons why workplace bullying is perpetuated and unchallenged by other employees, the connection between bullying and lethal workplace violence, and the legal aspects of bullying. Furthermore, you will learn about "mob" bullying, the effects of bullying on the "target," and the effects of bullying on the organization. The author also covers such special topics as workplace bullying in federal, state, and local organizations; the United States armed forces; Fortune 500 companies; and medical organizations, as well as "reverse bullying" by employees who inappropriately assert harassment and bullying by their superiors even though they have been fairly disciplined for sub-standard job performance. This book goes one step further and provides solutions to end workplace violence, anti-bullying pledges, and examples of zero-tolerance bullying policies. If you are a manager, a supervisor, or even just an employee and you suspect bullying is occurring, you need to read this book. Whether bullying is already happening or you want to be sure it never does, The Complete Guide to Understanding, Controlling, and Stopping Bullies & Bullying at Work will provide you with everything you need to know to create a better working environment. Item #9781601382368 $21.95
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The Scholarship & Financial Aid Solution:
How to Go to College for Next to Nothing with Short Cuts, Tricks,
and Tips from Start to Finish College costs are continuing to rise, with a four-year private school averaging $22,218 and a four-year public school averaging $5,836 for the 2006-07 school year. The good news is that more than $134 billion in financial aid is available. The Scholarship & Financial Aid Handbook will show you how to earmark some of that money for your college education, ensuring that you will be able to afford a higher education. In this book, you will learn about the different types of scholarships, including those based on academics, awards, honors, leadership, test scores, extracurricular activities, majors, community service, volunteer work, essays, financial aid, minority status, even some unusual ones. You will learn how to determine your eligibility for these scholarships, as well as how to enlist the help of your parents, how to recognize and avoid scholarship scams, how to create a résumé, how to ask and who to ask for letters of recommendation, how to ace interviews with scholarship committees, and how to prepare for your interview. Additionally, you will discover where to look for scholarships, from your school to local organizations, businesses, and online. You will be provided with tips on filling out applications and tips for writing essays, as well as how to alter your essays for multiple uses. Also included are possible essay topics, sample interview questions, and information on state grants, FAFSA, and work study. The Scholarship & Financial Aid Handbook is intended to be a guide for students, parents, and school personnel to assist students in finding and obtaining scholarships. The author uses her years of experience and exhaustive research to help you benefit from scholarships. Even if you do not have above average grades, participate in lots of extracurricular activities, or have an abundance of extracurricular activities, you can find money to go to college. Just read this book and apply the techniques found within. Item # 9781601382610 $19.95
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The Most Important Questions to Ask on Your Next Job Interview:
Insider Secrets You Need to Know
You have brushed up on the tough interview questions. You have
covered every area of your résumé -including that three month
unemployment gap - and you have studied up on the company. But there
is one more thing you may not have thought of - some questions you
want to ask in your interview. Many prospective employees do not
realize, or forget, that the interview process is a two way street.
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